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how ecommerce cybercrime has grown in 2021

Can E commerce packaging reduce cybercrime?

According to the Postal Service, 1.7 million parcels are stolen or go missing from front porches across the country every day. As a result of the increase in the number of vendors on Amazon, Amazon, as well as other ecommerce merchants and sellers, are losing millions of dollars.

Package theft has been steadily increasing in the United States, with 90,000 shipments going missing per day in New York City alone in 2019, a 20 percent rise from four years ago. Would fake reviews fall into the same classification of crime, to the end user?

The expansion of online retail sales in recent years has led in an increase in package theft, with the total value of stolen shipments reaching over $9 billion yearly. Cybercrime also known as technology crime is a major threat for both e-commerce behemoths like Amazon, AliBaba, and Etsy and smaller firms.

Online purchase opens up a wealth of new possibilities. Cyber thieves, for example, now have their own industry of cutting-edge solutions to their problems. Cyber-insurance has not yet reached the delivery side of cybercrime, but it will in the near future.
Doorbell cameras, automatic locks, porch lockers, and other pickup sites are examples of Internet of Things (IoT) security technologies. Attempts are being made by large and small businesses, as well as ordinary citizens, to derail the thieves’ ambitions.

We wanted to find out who suffers the most when a package goes missing, as well as what Amazon and other organizations are trying to prevent this problem from occurring in the first place.
According to the findings of a 2019 research conducted by insuranceQuotes.com, about one out of every five Americans has had a package stolen.

Box theft is growing more common in the United States, with 36% of respondents claiming that their package was taken at least once.

According to a new C+R research poll, the average cost of replacing a stolen item is $109, a cost that is frequently passed on to the seller, who is liable for the refund or replacement.
The majority of the damage is being absorbed by the company that is doing the most selling, which in this case is Amazon.

Online Retailers Like Amazon Prime are fitting the bill

Members of Amazon Prime report getting 51 packages at their homes on average per year, while all respondents reported spending an average of $222 per month on online purchases. However, 42 percent of purchasers say they avoid buying expensive things online due to the potential of theft, meaning that Amazon is losing even more sales revenue than it already is. More than $25 million in products and services are stolen every day, resulting in a total loss of more than $25 million. There have been tales and anecdotes of more organized thieves who actually follow trucks and pick up stuff from uncovered porches. The vast majority of parcel thefts, on the other hand, are conducted by persons who are simply walking down the street and finding an opportunity and taking advantage of it. Wakefield Research conducted a package theft research in 2018 with funding from Comcast, which owns CNBC. In urban areas, up to 35% of people claim to have had a package stolen from them. In a suburban area, that ratio is 20%, whereas in a rural setting, it is 13%.

Box theft victims stated they reported the seller or Amazon as soon as they realized their package had been stolen, with only 13% saying they called the police immediately after learning of the crime.

According to the survey, the cities with the highest rates of package theft include the Bay Area, Salt Lake City, and Portland. This is the busiest time of day, and it is usually between ten and three o’clock, when most people are at work, school, or out running errands in the area.

Attacks happen to the rick more so than to the poor!

Packages are delivered far more frequently in the more affluent portions of town than in the less affluent areas. I think it’s because they’re after the better booty.

So, what happens if a cargo goes missing or is stolen?

According to C+R Research, victims will notify multiple entities. Only 13% notified the police, but 83% contacted Amazon or the seller, 60% contacted the delivery provider, 48% checked with neighbors, and 48% contacted the delivery service.

Cybercriminals – does package theft fall into the same class as digital bank theft?

So, who is financially responsible for the loss?

Amazon and eBay, two of your biggest merchants, are replacing stolen merchandise. This cost is borne primarily by the shippers themselves. Some businesses, such as FedEx, are already providing $100 in default liability. You have the opportunity to purchase more items. The USPS does not provide liability insurance, but you can purchase supplementary coverage. However, the sellers are absorbing the entire $9 billion. Even if it appears like Amazon replaces your stolen item quickly, if the item was sold by a third party, the third party is liable for the replacement or reimbursement. You can also contact the carrier or shipper, however they will seek restitution from the seller once more.

However, your best bet is to return to the store where you purchased it and ask if they can send you another. The seller has the final word on whether or not your item will be replaced. At the end of the day, the consumer pays because, let’s face it, rates must rise. You can’t continue to lose money like way.

Despite the fact that many police departments do not officially track parcel theft, the data are rising. Package theft, for example, surged by 68 percent in Denver between 2015 and 2018. Small businesses and large retailers, such as Amazon, have a strong incentive to stop the thefts because they spend more money on refunds and replacements each year. Amazon Key, a free automatic front door lock system available in 50 locations with compatible smart lock kits, is one alternative provided by the e-commerce titan. Customers can remotely open the front door, allowing a delivery worker to enter the residence.

Put an end to the Opt Out campaign. The COVID-19 outbreak is changing the purchasing habits of many Americans, according to the Census Bureau’s quarterly E-Commerce figures, with online purchases in the United States increasing by more than 31 percent in the second quarter compared to the first quarter. (fcc.gov)

Amazon Key may also be used to unlock compatible garages and autos, allowing packages to be placed in the trunk, for example.
Building management can also use Amazon.

Key for Business gives delivery drivers a smart key that permits them to leave merchandise inside an apartment complex for a limited time. However, according to C+R Research, Amazon Key is used by only 4% of stolen parcels.

Online sales and retailers are not the only victims in this type of fraud.

That figure could be low for a variety of reasons. Even though you can see it in real time, I believe the idea of unlocking your door for a stranger when you aren’t there and allowing them to enter your home is uncomfortable to some people.

Amazon lockers are also available – more secure but not immune to breaches.

Packages are stored in these automatic electronic lockers for pickup in over 900 cities around the United States in convenience stores, grocery stores, apartment buildings, malls, and other locations. Locker+ units, which can store things for up to 15 days and are common on college campuses, are manned.
Customers can also pick up their orders in-store at locations such as Rite Aid, GNC, Health Mart, and Stage Stores. We had 11% of respondents say they send their packages to an Amazon locker or similar service.

Then there are the 10 percent of respondents who said they use some kind of parcel lockbox. Individual lockboxes, like this one from Kingsley Park, are typically secured to a porch, where delivery drivers enter an access code to leave deliveries. Finally, 18% of individuals who responded to the study stated that they send their deliveries to their place of employment. Amazon boasts that the vast majority of packages arrive on time and that customer service is available 24 hours a day, seven days a week. When a driver is nearby, Amazon Map racking allows customers can see the progress of their delivery in real time, which is quite helpful.

Furthermore, for Amazon-shipped purchases, it delivers a photo of the package upon delivery.
Of course, Amazon isn’t the only place where individuals may shop online. As a result, there are a number of smaller companies that offer computerized smart lockers. It’s really tough to put a canoe or a mattress into our lockers, yet we regularly store tires and carry huge goods through the lockers.

Parcel Pending has 4,000 lockers in retail and grocery stores, enterprises, and apartment structures in 48 states and Canada. We’ve been working with an e-tailer that ships over 300 million goods every year, and they’ve stated package losses in the tens of millions of dollars. Because package loss is not an insurable incident, putting up a solution like an electronic locker system is almost a drop in the bucket for them. As a result, it will be paid for with their own funds.

When lockers are not an option, customers often turn to more local alternatives. One-third of consumers will have a package delivered to or picked up by a friend, neighbor, or family member. There are some things that are more serious than others. We learned that one out of every five employees had taken a sick day or sought PTO or vacation time from their company in order to be home to pick up a cargo that they were scared would be stolen.
Even the carriers have found a solution: instead of waiting for your package to be delivered to your door, you can now pick it up at a storefront.

Online Shopping is getting wiser to e-commerce cybercrime, cybersecurity insurance is on the rise.

With the UPS Locations and the recently announced collaboration with CVS, Michaels, and Advance Auto to add a third one, recipients will be able to specify that they would prefer their products to be delivered in those locations rather than at their home. Furthermore, UPS claims that 63 million customers have signed up for its My Choice program, which distributes approximately 20 million goods every day.
Customers can schedule deliveries, reroute shipments, or assign their default package delivery location to one of the world’s 40,000 secure access points. Within the next year or so, 90 to 95 percent of UPS coverage in the US will be within five miles of a UPS distribution facility.

FedEx, which claims to deliver 15 million goods each day, has a program similar to this one called Delivery Manager.

Customers can provide explicit instructions for where and how they want a product delivered, as well as divert a box to one of 14,000 retail sites such as FedEx Office, Walgreens, Krogers, and Albertsons. We predict a daily growth of nearly 100 million parcels by 2026. As a result, we’ll need to put in place safeguards to guarantee that packages aren’t left on people’s front porches for hours, if not days, when they’re not home.
Furthermore, the USPS provides a service known as Informed Delivery, which the business claims has over 21 million clients.
It shows a preview of the day’s planned deliveries, as well as the option of having a parcel retained at a post office rather than left at the front door.


FedEx, UPS, USPS, and more companies provide package tracking.


Furthermore, while you can file a claim for missing shipments if they were insured through the carrier, the carrier is frequently no longer accountable once the box has been delivered. When a package is delivered, it is no longer in our ownership or control. As a result, in the event of a theft report, it is ultimately up to law authorities to work directly with consumers.


TrackerSense and Logistimatics are two third-party companies that specialize in one-time GPS tracking devices for shipments. Then there are the firms seeking to automate the entire tracking process. Route, a Los Angeles-based company, recently launched an app to give consumers with a one-stop tracking solution. As a result, when you open our app, everything you’ve ordered from every vendor will be displayed in a single map layout.

Route says that its algorithms can assess whether a parcel has been reported as stolen by error, hence contributing in the reduction of loss for its 1,800 merchant partner companies.
Furthermore, for a fee of one percent of the item’s value, Route will cover the charges if a product is removed from its delivery location. Once the carrier normally leaves the delivery on a doorstep, their responsibility to deliver the package is over, and in many cases, this is why they’re taking pictures now to prove, you know, that the package was genuinely delivered.


We’re pretty much the only ones on an island who cover porch pirating. Consumers are increasingly adopting doorbell cameras to protect their delivery once they are no longer in the hands of the carrier.
According to C+R Research, 25% of package theft victims install doorbell cameras like the ones manufactured by Boston-based SimpliSafe. It is ensuring that we have reliable, high-quality video footage that captures the person’s face so that if a package is taken, we can trace down the criminal. Doorbell cameras, on the other hand, do not only record those with bad intentions. Their American flag had fallen outside their front door, and the moment was captured on video when a passing neighbor noticed it, righted the flag, and saluted it before moving on.


If a crime is being committed, SimpliSafe now offers real-time monitoring of video footage when an alarm is triggered, as well as the ability to dispatch authorities to the scene. They will realize that this is not a hoax and that they are not wasting their time. This is a very effective use of their time because it allows police to catch a criminal in the act.
And there’s a lot of debate over it. Some people believe that it gives Big Brother a lot of power, and they are correct. However, I feel that when it comes to assisting us in recovering from a crime, we all want Big Brother on our side.


SimpliSafe now sells a smart lock for as little as $99. In addition to a video doorbell for $169, the company now sells a smart lock for as little as $99. The Competitor Ring is available for $99.99. Another option is the Google Nest Hello video doorbell, which starts at $229.
You have a photo of the bad man, but you also get to see him walk away with the box, which is a flaw in that strategy. But how do you intend to deal with the antagonist? Is anyone aware of who will go after him, and will anything happen? And do you intend to apprehend the person who took your item? No, in most circumstances.


Screenshots of package thieves taken by doorbell cameras are routinely published on forums like Nextdoor in the hope that the community will recognize and stop the thieves.

Neighbors are increasingly taking matters into their own hands, such as luring burglars with garbage-filled packages, boxes engineered to detonate with blank shotgun shots, and the legendary glitter bomb packages planted by a former NASA engineer.


We’d like to encourage individuals not to take the law into their own hands, but rather to follow the proper processes for alerting authorities and not to attempt to set up anything potentially dangerous. When a shipment is stolen, carriers and law enforcement recommend that a police complaint be filed. If you witness the same body type and disguise in the same place again and record the video and share it with local law enforcement, you have a far better chance of catching someone. Even with a police report, the prospects of their capture are slim.

It’s actually quite difficult to find people who are doing this unless you’re caught in the act. According to the Denver Police Department, one of the few that tracks package theft, 7% of package thieves were arrested in 2018. The US Postal Inspection Service is your best bet. They were, however, only able to catch less than 1% of the entire number of stolen shipments each year.


That only accounts for the arrests. It’s not about achieving a conviction or reclaiming all of the cash. According to the USPS, postal inspectors detained over 2,500 people in 2018 for mail and package theft.
The typical value of a stolen parcel is far less than what would be considered a felony. In California, for example, the item must be worth more than $950. A proposed Defense Against Porch Pirates Act in South Carolina, on the other hand, would make it a crime. In Texas, lawmakers recently passed legislation that would fine package thieves between $4,000 and $10,000 and sentence them to prison terms ranging from six months to ten years.

‘Porch-Theft’ is the name of a specially designed bait.

This bundle will film the theif with four separate cameras and will release a pound of the world’s finest glitter, along with a few other surprises.

Some police departments have even attempted to track down criminals by presenting them with presents and staking out their front doors.
The truth is that as Amazon’s client base expands online, there will be more opportunity for these basic scams. I believe it is our job to continue innovating because criminal activities will develop.
Amazon and other sellers are highly motivated to reduce the significant losses caused by package theft, which means that solutions like doorbell cameras, tracking, and secure delivery locations are constantly emerging. When we look back on how we handled e-commerce delivery in the past, I suppose it will appear quite primitive that these cardboard boxes are just sitting on porches.

Whether it’s the Amazon Key or lockboxes, technological innovation is blossoming right now, and when combined with the ability for individual entrepreneurs to profit from solving this problem, I believe it will be solved to some extent.
As indicated by our research, I honestly feel it is becoming more difficult for thieves to take something since more attention is being paid to it and consumer awareness is expanding. You, on the other hand, are starting from a low point.

This is a rather straightforward offense to commit.

Are industrial packaging designs keeping up with the times?

Redesigning industrial packaging is one of our specialities.

Summitacademycs provides product solutions based on a variety of packaging materials including, RollsPack’s own protective packaging, multi-board speciality containers, structural components, and paper board and fibre composites, to serve your whole industrial package chain.

As a result of our cutting-edge and one-of-a-kind equipment and solutions, you may start envisioning a more ecologically friendly future by using recyclable systems made of recycled materials.

The goal should be to cut down on overall packaging, handling, and shipping costs.

RollsPack’s recyclable contents house and flexi comb systems target the most vulnerable areas while reducing the number and size of packaging components.

For increased productivity, we integrate cutting-edge technology into your production process.

You save money on operational and damage-related costs while guaranteeing that your products are transported safely.

Using fibre smart technology, you want to improve processing and conservation efficiency.

 Using smart shipping materials, containers are multi-board speciality containers that are recyclable and operate well in harsh environments along the cold chain.

In addition to faster processing and handling, you benefit from superior conservation performance. With less fibre and greater performance, our lightweight technique comb and multi-board structural components help you solve today’s product weight and environmental concerns.

In compared to standard materials, you receive the best weight-to-strength ratio. Your objective is to locate the most cost-effective solution from a fully integrated paperboard provider with over 100 conversion units, paper mills, and recovery activities.

Summitacademycs has a wide range of shipping supplies and packaging containers that are reviewee, including uncoated and coated paper board formulas to choose from.

Advanced material integration and surface treatment processes culminate in cutting-edge fibre smart paper board technology.

Do you believe in a more environmentally friendly future? Summitacademycs has been environmentally friendly since 2014.

Our major goal is to design products that are ecologically friendly and have a low environmental effect.

Reconsidering the method rethinking natural green cascades considering the strong

Packaging is widespread; it affects almost every person on the planet; it has an impact on the things that humans need to survive:

  • a meal,
  • medical care,
  • as well as personal care
  • All of this is now packed.

Today, Summitacademycs examines industrial packaging materials and products from producers who develop the tiniest technical components for the biggest automobiles, ranging from consumer goods to items needed to construct the world’s most well-known brands.

None of them is sensible, yet several of those goods raise valid concerns.

  1. The risk of spoiling is a problem.
  2. Authenticity is a source of worry.

Concerns have been raised concerning the provenance of the product.

With various sorts of intelligence and sensing those pamphlets, the package may transmit a variety of information.

The yoghurt container you just purchased that was supposed to last two weeks may have reached a temperature that caused it to deteriorate and should not be consumed; on the other hand, the yoghurt container you just purchased that was supposed to last two weeks may have reached a temperature that caused it to deteriorate and should not be consumed.

However, the plastic container may never reach the temperature necessary for decomposition in a landfill.

These are the kinds of instances we’re expecting to see.

You buy a bottle of booze and then add, “I’m not sure what I’m going to do.”

If the packaging on it can teach you anything about how to create a cocktail, it tells you that you can make a drink that suits you this way, since I know this is a sort of beverage you appreciate and create.

How do I get my name on a beverage bottle, or when I buy a jar of jam or whatever else, how do I have my name on it, or any type of personalised promotion?

The phrase “industrial packaging supply” refers to industrial packaging supplies, packaging equipment, packaging engineering, and the associated supply chain.

Personalization at this level will be essential in boosting product sales. You can imagine packaging evolving to the point where you, as a customer, have your own unique container that you can reuse again and over.

Summitacademycs is a distributor of information for a variety of manufacturers and packaging product suppliers, allowing us to deliver information to your clients, as well as cost-competitive rates on stock products and immediate availability on non-stock speciality goods.

  • When you buy a burger, you may then throw away the packaging.
  • What if the box could be eaten?
  • What if you could reheat it and include it in your soup?

If this were a more commonly accepted reaction, the company, which markets and sells packaging equipment, bags, boxes, films, moulded foams, strapping, adhesives, bubble wrap, ribbons, and paper, would hope so, and would probably change their tune regarding packing in general.

What if the box was composed of algae or protein and could be reused for another purpose?

It’s possible that you’ll eat it, or that your dog will eat it. Those are the kinds of developments in which I strongly believe.

We’ve seen a lot of packaging companies wait 10 to 15 years for their customers to ask for something different, and when they do, they frequently switch to a new converter, so there’s a real opportunity for packaging converters to get ahead of the curve and understand how these trends are affecting consumers.

How Cyber Crime Has Affected Digital Marketing In 2020

Cyber Crime in e-commerce and digital marketing

The findings on custody and cybercrime are inconsistent, in part , due to conceptual uncertainty in both the design of the study and the types of victimisation. The total cost of cybercrime committed worldwide will reach $6 trillion by 2021. Cybercrime is one of the greatest threats. Over the next five years, cybercrime could become the greatest threat to every individual, place and thing in the world. This can both help security teams improve their productivity and reduce the time needed to address cybercrime incidents. China and India are home to the world’s most prolific spambots, serving fake and malicious emails in overwhelming volumes: ENISA Threat Landscape Report 2018 As you might expect, spammers have also switched to social media. ENISA Threat Landscape Report 2018 Use past experience to attract unsuspected victims, from fake lotteries and coupons to fictional gifts from popular retailers: a recent survey reported that 47% of social media users see more spam in their feeds (79% believe that social media spam content includes fake news).

According to Techgrabyte, “Artificial intelligence is the greatest cyber security growth resource for businesses , industries and nations over the next few decades” and “will raise global GDP by up to 14 per cent between now and 2030,” indicating that “in the next several years , AI will be at a serious competitive disadvantage.” These are the main reasons why organisations are at a serious competitive disadvantage. Influencers may be famous celebrities, but more often than not, they are Instagram or YouTube personalities with a huge niche that can help spread the word about your business or product through their social chains. In addition to more people relying on teleworking technology, the use of social media sites such as TikTok, Twitter, Facebook and Instagram is also on the rise (Yitzhak, 2020).

Digital Risk Factors

Risk factors and threats to the use of social media The concept of cyber security has come to the fore as the number of Internet users around the world has increased and individuals are involved in online financial transactions. CyberEdge 2020 Cyberthreat Security Study In 2019, Mexico was the country worst hit by cyber threats, with 93.9 per cent of all surveyed businesses at risk.

Of all the relevant victimization factors, only one revealed a substantial difference: in the post-COVID-19 study, there was less warning of data leakage by businesses – however this may be that businesses were remote working, and may not have seen indicators that a leak had occurred (things like system outages, or slow servers etc). A Clark School research at the University of Maryland is one of the first to quantify the almost constant rate of hacker attacks on computers with Internet connectivity every 39 seconds on average, affecting one in three Americans every year and the unsafe usernames and passwords that we use to give attackers more chance of success. 62 per cent witnessed attacks by phishing & social engineering. 59 percent of companies experienced malicious code and botnet attacks, and 51 percent encountered denial of service attacks.

Risk to public companies is greater now than ever

The loss to public companies is much greater, as more is at stake, an estimate of $116 million would be expended on breach of data by a publicly-listed company.

Cyber attackers are quick to find ways to get past improved defenses; supply chain threats rose by 78 per cent in 2018 (Symantec ‘s 2019 Internet Security Threat Report) Another research corroborates this insight and gives a further context: “companies that have suffered 50 per cent or more of their breaches as a result of indirect attacks targeting their company but triggered by affiliate organ attacks” (like food supplies – learn more here)

Malicious documents are still a well-known malware vector that has not lost its popularity: Cisco found in its 2018 Annual Cybersecurity Report that Microsoft Office formats such as Word, PowerPoint , and Excel accounted for 38% of malicious email attachments worldwide. Archive files, including.zip and.jar, account for around 37 percent of all Cisco detected malicious file extensions, with 14 percent of the total for malicious PDF files. Cyber-criminals are not turning a blind eye to the boom of e-commerce and online shopping, in addition to the already classic attack vectors – while attacks on household names make headlines, Symantec’s telemetry shows that it is mainly small and medium-sized retailers, selling items ranging from clothes to gardening equipment to medical supplies, who have been hardest his by having form-jacking code injected into their systems and / or files.

Private Sector Digital Security is a large problem

Private-sector companies face losing an unprecedented US$ 5.2 trillion in value-added gains from the digital economy over the next five years , nearly equal to the scale of the economies of France , Italy and Spain combined with cyber security threats. It’s changing the face of digital advertisement so rapidly that 86.2 percent of U.S. digital display advertisements will be programme ads, according to Amplify Intelligence.

Resources such as programmatic demand-side applications that can use hundreds of targeting signals to identify ads individually and also exploit lifestyles or behavioural trends when paired with customer data platforms. Here’s a brief look at how programmatic ads works: in 2020, chatbots will be an important part of digital marketing.

Cyber Crime Modes and Examples Main Assault Vectors Protecting your business against cyber crime Cyber crime is widely referred to as any malicious activity involving a computer, other software device or a computer network. Types of cyber crime The US Department of Justice describes three types of cyber crime in situations where, for example, a device is the victim of an assault.

Enterprise Ransomware is up

Enterprise ransomware grew by 12 percent in 2018, accounting for 81 percent of all active ransomware infections. (2019 Internet Security Vulnerability Report by Symantec) The countries with the most ransomware attacks are the United States, Brazil, India , Vietnam, and Turkey. The number of new mobile ransomware Trojans rose slightly between 2019 and 2018, but declined over the course of 2019 (Trend Micro Fast Facts report). (Kaspersky Labs) In terms of user share, the US, Kazakhstan, and Iran are among the top countries hit by mobile ransomware. (Kaspersky Labs) Map showing the proportion of country-specific users of mobile ransomware in 2019 (Kaspersky) What makes the problem of ransomware worse is the existence of nation-states. Here are some of the key findings that 89 percent of MSPs say ransomware is the most prevalent threat to SMBs. In the first half of 2019, 64 per cent reported customer threats, a rise of 8 per cent year-on-year. On April 15, the US State, Homeland Security, and Treasury Departments and the FBI published an advisory to raise awareness of the cyber danger raised by North Korea ‘s disruptive cyber operations, a significant threat to the integrity and stability of international financial stability.

As hackers have started to become more violent over the Internet and become a threat to millions of Internet users, the term cyber crime has been verified as the official term of crime. Identity abuse is a significant problem for many users on social media, as millions of Internet users use their personal information to register on one or more social media platforms. “The President, President and CEO of IBM, Ginni Rometty, said:” Cybercrime is the greatest threat to any company in the world. “And she was right. Cybercrime will become the greatest danger to every person, position and item in the world for the next five years. In the three years leading up to the violation, we experienced a 45.6 per cent rise in share prices and a 14.8 per cent increase in the three years after the violation. Breaked company returns to NASDAQ ‘s pre-breaking results after 38 days on average.

Formjacking – an old but new way in

That’s why formjacking is making a fast comeback as a favourite attack tactic (Symantec ‘s 2019 Internet Security Vulnerability Report) $2 million: the average expense of a 2017 DDoS attack on an enterprise (Kaspersky) $729,000 is how much a businessman has spent $660,000 per hour in a catphishing and whaling scam (EY Global Information Security Survey 2018-2019): how much e-commerce fraud is $500, (Cisco Annual Cybersecurity Study 2018) $44,000—the potential cost of a hack to Company Email Compromise (Verizon 2020 Data Breach Investigations Report) $292: the average amount of fraud after a mobile banking account has been taken over by cyber criminals. (RSA) While financial value is a key element of the cost of cybercrime, statistics indicate that there are also other losses to be considered: cybercrime has been more than twice as likely to be classified as the most disruptive and significant economic crime projected to impact organisations over the next two years as any other fraud. In order to simplify the handling of payments, Mastercard has built a Facebook messenger bot that uses natural language processing software to decipher what the client wants and reacts as if it were a real person: artificial intelligence will soon be the driving force behind many services, and we already see it deployed in areas such as: Simple communication Product recommendations Content creation Right now, Jetson is an early runner in the field of voice trading, allowing people to make purchases using their voice-enabled devices: the secret to business comprehension is that voice search is not another tool to drive messaging and sales.

Smart Technology in Digital Marketing – in 2020

How technologically savy has digital marketing become

Tools such as programmatic demand-side systems will use hundreds of targeting signals to tailor ads and also target them according to lifestyle or behavioral patterns when combined with consumer data systems.”Here’s a brief peek into how programmatic advertising works: Chatbots can continue to be an essential part in digital marketing in 2020.

These figures demonstrate the value of integrating video into your digital marketing plan in 2020: 70 per cent of customers report that they viewed brand video with 72 per cent of companies that video has increased their sales rate 52 per cent of customers claim that viewing product videos made them more secure in online buying decisions 65 per cent of executives visit the site.

In the digital marketing world, recent developments in AR have opened the door to fully new, personalized shopping experiences for customers.

The robots may read license plates, detect illegal behavior, and collect data to send to their owners.

“You may rent these R2-D2-like robots for $7 an hour — which is less costly than the pay of a human security guard: only a few years ago, Gartner analysts projected that by 2020 AI technology will be ubiquitous in almost any new consumer device and service — a prediction that Harvard will be the goal.”

Artificial intelligence is the greatest business possibility for businesses, sectors and nations over the next few decades” and “will raise global GDP by up to 14 per cent between now and 2030,” which means that “AI latecomers will find themselves at a significant comparative disadvantage over the next few years.

“As per Social Media Today: 62 per cent of Millennials are more involved in visual search capabilities than every other emerging technology Photos are returned for 19 per cent of search queries on Google More than 600 million visual searches on Pinterest every month Advertisers will reach out to rivals through hopping on the visual search trend in 2020 to gain consumers and service them perfectly.

Micro-Moments: A micro-moment is ‘an intention-rich moment anytime an individual switches to a computer to act on a desire – to know, to go, to do or to purchase.

‘To take advantage of micro-moments in 2020, you desire to be where customers are actually looking for knowledge – or, as Google puts it, marketers need to ‘be there, be useful, be fast.

‘The growing prevalence of micro-moments implies that marketers need to re-enter.

As Digital Marketing Institute put it: “Adopting a voice search approach is not only about remaining important – it is also about building a special and integrated user experience that can cultivate connections and create brand loyalty.”

Several brands now use voice search in their digital marketing campaigns to provide value-based content efficiently to their customers including Patrón Tequila.

A new HubSpot report showed that, along with creating more leads, rising traffic and growing prices, finding the best technologies to boost digital marketing was one of the key challenges confronting marketing teams in 2018.

It’s possible to get distracted by the sheer diversity on the market, but the trick is to consider what your company is attempting to achieve.

Develop a plan and set targets – this will make it easy to define the capabilities and resources that will be most useful to you.

The growing usage of smartphone and connected technologies is contributing to a change in marketing.

One of the problems that marketers face is how to successfully communicate with consumers across any of these platforms in real time and create meaningful and result-oriented communication strategies.

Latest technology and strategies have an immense influence on digital marketing.

In order to claim to be a leader in the world of creative marketing strategies , companies must behave cautiously.

It’s definitely a terrible move to pour all of the money into recently implemented technologies.

Businesses need to change their communications strategies to the demands of contemporary customers by incorporating emerging technology for more targeted and efficient contact.

It’s necessary to consider how modern possibilities can be accepted and adapted.

Taking a peek at the effects of any of the following developments and innovations in digital marketing that will continue to succeed in the coming years:Its growth in the 1990s and 2000s has transformed the way companies and enterprises utilize marketing technologies.

As digital channels have been deeply embedded into marketing plans and daily life, and as consumers continually utilize digital devices instead of visiting retail shops, digital marketing initiatives have become widespread, using search engine optimization (SEO) variations, search engine marketing (SEM), content marketing influencers, content automation, product targeting, etc. Digital marketing is applied to non-Internet platforms offering digital information, such as tv, cell phones (SMS and MMS), backup, and on-site cell ring tones.

The growing success of digital transformation projects is a crucial theme in the overall creation of technology strategies.A new study of members’ digital transformation webinars found that a majority of companies are considering transformation in the next 12 months, with a fifth already underway. This is close to what we found in our more general polls. There is continued interest in designing comprehensive digital media campaigns through various platforms within the digital marketing strategy. Digital transformation projects are a solution to the problems of digital silos in certain businesses where there has been a lack of technology development around the business.

Instead, we suggest that you adopt a customer-centric method to audit your method through the lifecycle with multiple individuals as seen below.”

Brand recognition, as one of the basic dimensions of brand worth, is also seen as a criterion for customer purchase decisions, as it is the key reason for incorporating a brand in the collection of considerations.

Brand knowledge may also affect the perceived risk perception and trust of customers in the purchasing choice, leading to identification with the brand and its characteristics.

“Current developments indicate that companies and digital marketers emphasize brand awareness, relying increasingly on their digital marketing strategies to promote brand loyalty and recall than in previous years.

This is shown by a 2019 Content Marketing Institute survey, which showed that 81% of digital marketers have sought to boost brand awareness during the past year.

Digital Marketing In The Technological Age

How technology is changing marketing

Harnessing consumer data to boost market success: this is a risk.
Just one-third of companies utilize consumer data to enhance customer engagement and fuel market growth, according to SAP.It is good for every company to consider new technologies and apps that may further optimize interactions.Scheduling social networking applications will help you find the right period for your marketing campaign.The goal here is to continually diversify MarTech without disrupting solid foundations.Blog of DMIDigital Marketing Digital Capabilities Digital Transformation Business We are a new technology-driven world.This is the effect that there are countries where people have no drinking water, nor smartphones of their own.Internet marketing has an enormous effect on people ‘s relationships, jobs, shopping and behaviors.As such, businesses today need to have a strong understanding on how to leverage the digital world to increase their brand recognition and effect.In our article, we discuss nine of the largest improvements created by digital marketing because the way that corporations because products work continues to evolve.

The rise of smartphones and apps means marketers have to develop digital skills to communicate effectively with customers. 

When we spend more time on our tablets, ipads and laptops, a transition in style happens. Brands strive to connect with customers across all these channels in real time and generate deals across social networking, advertisement shows, and e-commerce.
Advertisement has been transformed into real-time experiences between advertisers and customers through blogs and mobile apps. The new marketing department will combine the creative dimensions of careers with technical facets of technology , new engineering and analytics, and use clear messaging to capture the needs and aspirations of citizens. The two places can’t move together seamlessly sometimes. It may be a huge challenge for ambitious marketers to partner with professional staff.
Together with company giant Adobe, The Guardian assembled a panel of five leading brands and business executives to discuss these concerns to an audience of around 50 communications and technology specialists. The query they asked was: “What would it imply for marketers to merge technology and marketing?” “The panel addressed the difficulty in putting together these two distinct ideologies. Marketing is about knowing people’s desires and leveraging their perceptions to create promotional strategies and convincing customers to buy their products.
As Tanya Cordrey, Chief Digital Officer of Guardian News and Media, said at the meeting, “Where marketing hasn’t changed is the ingenuity and passion of brands that have long helped build trust and inspiration,” but she continued, “Both aspects you need, but almost all marketing variables have changed dramatically.” 

“This wouldn’t have occurred four or five years earlier if you could turn the press ad at half past four in the afternoon and be in the newspaper the next morning is remarkable,” Singleton said. “Online upswing ensures you will be extremely early,” he said.
Digital networking has also risen exponentially in importance. Ads can be targeted towards extremely precise, laser-focused individuals who can have critical information.


With so many diverse channels people consume advertising, whether via Facebook, Twitter, news blogs, or mobile or tablet software, a solid premise can be achieved easily. Singleton said, “If you come up with a nugget idea, you still have enough room to expand it to get a lot of advertisements for a tiny little definition. 
Marketers need to refresh their skills to leverage these fresh, fast-moving and critical initiatives. They must collaborate with info professionals, software developers, and social networking experts. Charles Wells, chief executive officer at JustGiving’s charity fundraising platform, told the panel that prospective advertisers ought to blend collaboration and creative skills.
He thought it will be a major challenge for marketers to find their own position: “The main issue for a potential marketer is not how I get trained, but how do I fit in with this framework and the cog I ‘m going to want and be?” Just like advertisers need to be more informed about technologies, data and analytics, and on the digital side, they need to be technically skilled workers. They’re up to it, Wells said. JustGiving ‘s quarterly employees are program strategists whose key task is to identify patterns in data from millions of charity fundraisers across the web.
Meanwhile, label awareness has subsequently increased significantly. With so many ways customers can access the Internet, whether through Facebook , Twitter, news sources, smartphones or tablets, a powerful definition will easily become very large. “Once you have this nugget, you’ll expand it now to get a huge exposure from a tiny little concept,” says Singleton.


Marketers need to upgrade their skills to take advantage of these quick, truly critical digital ventures. Interact with technology professionals, software engineers, and social network practitioners. Charles Wells, Communications Head at JustGiving, a charity, said digital networking and creative software could be paired with real-time technology expertise.
He had a main challenge for marketers to build their own niches: “How do I function for marketers in the future is not the biggest barrier, but how do I integrate into this structure and what kind of cog do I want to be?” As marketers strive to be more efficient, data-driven and analytically trained, digital employees need to be more creative. They fulfill this challenge, “Wells added.” A fifth of JustGiving ‘s staff are technical strategists whose main job is to understand the technical trends the platform collects from millions of fundraisers.


Curiosity, not a single technical expertise, is a key characteristic for marketers in a fast-changing digital environment, Adobe Digital Marketing Director John Watton said.
“It’s not about a particular strategy or procedure, it’s about getting curious about other choices, because the approaches we’ll use in two or three years will be very different than what we used two years ago,” he said.
The audience member Steve Mullins, the brand-e ‘s commercial owner, expressed questions about the effectiveness of digital advertisement. He claimed that targeted advertising hasn’t really improved through the years and that advertisers spend a lot of money in technology without ever reaping rewards. “He ‘s asked.
Lisa Bridgett, Sales and Marketing Director at top-of-the-line fashion store Net-a-Porter, answered that advertisers ought to rely on their own impulses instead of technology.
She referred to programmatic ad purchases, where computers automatically buy and place internet ads, and said few people really understand how this method functions.
“You can’t say the process is perfect because it’s not. Honestly, I ‘m sitting in my organization just unpicking programming because they don’t get it at all. I don’t really think there’s someone who understands a lot of this stuff before you get into the big data world, “she said.” All I do is build a data inventory, I use my i.
Yet businesses who seek to undergo a digital transformation may decide who can lead the change. Might it be the Chief Information Officer or Chief Marketing Officer, or someone from another department? As Adobe’s Watton put it, “There’s a fight going on. I don’t know who can win the combat.” Meanwhile, TMW marketing director Hema Chauhan wondered whether there’s a dispute going on.