Author: JeffBerzogh

How Cyber Crime Has Affected Digital Marketing In 2020

Cyber Crime in e-commerce and digital marketing

The findings on custody and cybercrime are inconsistent, in part , due to conceptual uncertainty in both the design of the study and the types of victimisation. The total cost of cybercrime committed worldwide will reach $6 trillion by 2021. Cybercrime is one of the greatest threats. Over the next five years, cybercrime could become the greatest threat to every individual, place and thing in the world. This can both help security teams improve their productivity and reduce the time needed to address cybercrime incidents. China and India are home to the world’s most prolific spambots, serving fake and malicious emails in overwhelming volumes: ENISA Threat Landscape Report 2018 As you might expect, spammers have also switched to social media. ENISA Threat Landscape Report 2018 Use past experience to attract unsuspected victims, from fake lotteries and coupons to fictional gifts from popular retailers: a recent survey reported that 47% of social media users see more spam in their feeds (79% believe that social media spam content includes fake news).

According to Techgrabyte, “Artificial intelligence is the greatest cyber security growth resource for businesses , industries and nations over the next few decades” and “will raise global GDP by up to 14 per cent between now and 2030,” indicating that “in the next several years , AI will be at a serious competitive disadvantage.” These are the main reasons why organisations are at a serious competitive disadvantage. Influencers may be famous celebrities, but more often than not, they are Instagram or YouTube personalities with a huge niche that can help spread the word about your business or product through their social chains. In addition to more people relying on teleworking technology, the use of social media sites such as TikTok, Twitter, Facebook and Instagram is also on the rise (Yitzhak, 2020).

Digital Risk Factors

Risk factors and threats to the use of social media The concept of cyber security has come to the fore as the number of Internet users around the world has increased and individuals are involved in online financial transactions. CyberEdge 2020 Cyberthreat Security Study In 2019, Mexico was the country worst hit by cyber threats, with 93.9 per cent of all surveyed businesses at risk.

Of all the relevant victimization factors, only one revealed a substantial difference: in the post-COVID-19 study, there was less warning of data leakage by businesses – however this may be that businesses were remote working, and may not have seen indicators that a leak had occurred (things like system outages, or slow servers etc). A Clark School research at the University of Maryland is one of the first to quantify the almost constant rate of hacker attacks on computers with Internet connectivity every 39 seconds on average, affecting one in three Americans every year and the unsafe usernames and passwords that we use to give attackers more chance of success. 62 per cent witnessed attacks by phishing & social engineering. 59 percent of companies experienced malicious code and botnet attacks, and 51 percent encountered denial of service attacks.

Risk to public companies is greater now than ever

The loss to public companies is much greater, as more is at stake, an estimate of $116 million would be expended on breach of data by a publicly-listed company.

Cyber attackers are quick to find ways to get past improved defenses; supply chain threats rose by 78 per cent in 2018 (Symantec ‘s 2019 Internet Security Threat Report) Another research corroborates this insight and gives a further context: “companies that have suffered 50 per cent or more of their breaches as a result of indirect attacks targeting their company but triggered by affiliate organ attacks” (like food supplies – learn more here)

Malicious documents are still a well-known malware vector that has not lost its popularity: Cisco found in its 2018 Annual Cybersecurity Report that Microsoft Office formats such as Word, PowerPoint , and Excel accounted for 38% of malicious email attachments worldwide. Archive files, including.zip and.jar, account for around 37 percent of all Cisco detected malicious file extensions, with 14 percent of the total for malicious PDF files. Cyber-criminals are not turning a blind eye to the boom of e-commerce and online shopping, in addition to the already classic attack vectors – while attacks on household names make headlines, Symantec’s telemetry shows that it is mainly small and medium-sized retailers, selling items ranging from clothes to gardening equipment to medical supplies, who have been hardest his by having form-jacking code injected into their systems and / or files.

Private Sector Digital Security is a large problem

Private-sector companies face losing an unprecedented US$ 5.2 trillion in value-added gains from the digital economy over the next five years , nearly equal to the scale of the economies of France , Italy and Spain combined with cyber security threats. It’s changing the face of digital advertisement so rapidly that 86.2 percent of U.S. digital display advertisements will be programme ads, according to Amplify Intelligence.

Resources such as programmatic demand-side applications that can use hundreds of targeting signals to identify ads individually and also exploit lifestyles or behavioural trends when paired with customer data platforms. Here’s a brief look at how programmatic ads works: in 2020, chatbots will be an important part of digital marketing.

Cyber Crime Modes and Examples Main Assault Vectors Protecting your business against cyber crime Cyber crime is widely referred to as any malicious activity involving a computer, other software device or a computer network. Types of cyber crime The US Department of Justice describes three types of cyber crime in situations where, for example, a device is the victim of an assault.

Enterprise Ransomware is up

Enterprise ransomware grew by 12 percent in 2018, accounting for 81 percent of all active ransomware infections. (2019 Internet Security Vulnerability Report by Symantec) The countries with the most ransomware attacks are the United States, Brazil, India , Vietnam, and Turkey. The number of new mobile ransomware Trojans rose slightly between 2019 and 2018, but declined over the course of 2019 (Trend Micro Fast Facts report). (Kaspersky Labs) In terms of user share, the US, Kazakhstan, and Iran are among the top countries hit by mobile ransomware. (Kaspersky Labs) Map showing the proportion of country-specific users of mobile ransomware in 2019 (Kaspersky) What makes the problem of ransomware worse is the existence of nation-states. Here are some of the key findings that 89 percent of MSPs say ransomware is the most prevalent threat to SMBs. In the first half of 2019, 64 per cent reported customer threats, a rise of 8 per cent year-on-year. On April 15, the US State, Homeland Security, and Treasury Departments and the FBI published an advisory to raise awareness of the cyber danger raised by North Korea ‘s disruptive cyber operations, a significant threat to the integrity and stability of international financial stability.

As hackers have started to become more violent over the Internet and become a threat to millions of Internet users, the term cyber crime has been verified as the official term of crime. Identity abuse is a significant problem for many users on social media, as millions of Internet users use their personal information to register on one or more social media platforms. “The President, President and CEO of IBM, Ginni Rometty, said:” Cybercrime is the greatest threat to any company in the world. “And she was right. Cybercrime will become the greatest danger to every person, position and item in the world for the next five years. In the three years leading up to the violation, we experienced a 45.6 per cent rise in share prices and a 14.8 per cent increase in the three years after the violation. Breaked company returns to NASDAQ ‘s pre-breaking results after 38 days on average.

Formjacking – an old but new way in

That’s why formjacking is making a fast comeback as a favourite attack tactic (Symantec ‘s 2019 Internet Security Vulnerability Report) $2 million: the average expense of a 2017 DDoS attack on an enterprise (Kaspersky) $729,000 is how much a businessman has spent $660,000 per hour in a catphishing and whaling scam (EY Global Information Security Survey 2018-2019): how much e-commerce fraud is $500, (Cisco Annual Cybersecurity Study 2018) $44,000—the potential cost of a hack to Company Email Compromise (Verizon 2020 Data Breach Investigations Report) $292: the average amount of fraud after a mobile banking account has been taken over by cyber criminals. (RSA) While financial value is a key element of the cost of cybercrime, statistics indicate that there are also other losses to be considered: cybercrime has been more than twice as likely to be classified as the most disruptive and significant economic crime projected to impact organisations over the next two years as any other fraud. In order to simplify the handling of payments, Mastercard has built a Facebook messenger bot that uses natural language processing software to decipher what the client wants and reacts as if it were a real person: artificial intelligence will soon be the driving force behind many services, and we already see it deployed in areas such as: Simple communication Product recommendations Content creation Right now, Jetson is an early runner in the field of voice trading, allowing people to make purchases using their voice-enabled devices: the secret to business comprehension is that voice search is not another tool to drive messaging and sales.

Smart Technology in Digital Marketing – in 2020

How technologically savy has digital marketing become

Tools such as programmatic demand-side systems will use hundreds of targeting signals to tailor ads and also target them according to lifestyle or behavioral patterns when combined with consumer data systems.”Here’s a brief peek into how programmatic advertising works: Chatbots can continue to be an essential part in digital marketing in 2020.

These figures demonstrate the value of integrating video into your digital marketing plan in 2020: 70 per cent of customers report that they viewed brand video with 72 per cent of companies that video has increased their sales rate 52 per cent of customers claim that viewing product videos made them more secure in online buying decisions 65 per cent of executives visit the site.

In the digital marketing world, recent developments in AR have opened the door to fully new, personalized shopping experiences for customers.

The robots may read license plates, detect illegal behavior, and collect data to send to their owners.

“You may rent these R2-D2-like robots for $7 an hour — which is less costly than the pay of a human security guard: only a few years ago, Gartner analysts projected that by 2020 AI technology will be ubiquitous in almost any new consumer device and service — a prediction that Harvard will be the goal.”

Artificial intelligence is the greatest business possibility for businesses, sectors and nations over the next few decades” and “will raise global GDP by up to 14 per cent between now and 2030,” which means that “AI latecomers will find themselves at a significant comparative disadvantage over the next few years.

“As per Social Media Today: 62 per cent of Millennials are more involved in visual search capabilities than every other emerging technology Photos are returned for 19 per cent of search queries on Google More than 600 million visual searches on Pinterest every month Advertisers will reach out to rivals through hopping on the visual search trend in 2020 to gain consumers and service them perfectly.

Micro-Moments: A micro-moment is ‘an intention-rich moment anytime an individual switches to a computer to act on a desire – to know, to go, to do or to purchase.

‘To take advantage of micro-moments in 2020, you desire to be where customers are actually looking for knowledge – or, as Google puts it, marketers need to ‘be there, be useful, be fast.

‘The growing prevalence of micro-moments implies that marketers need to re-enter.

As Digital Marketing Institute put it: “Adopting a voice search approach is not only about remaining important – it is also about building a special and integrated user experience that can cultivate connections and create brand loyalty.”

Several brands now use voice search in their digital marketing campaigns to provide value-based content efficiently to their customers including Patrón Tequila.

A new HubSpot report showed that, along with creating more leads, rising traffic and growing prices, finding the best technologies to boost digital marketing was one of the key challenges confronting marketing teams in 2018.

It’s possible to get distracted by the sheer diversity on the market, but the trick is to consider what your company is attempting to achieve.

Develop a plan and set targets – this will make it easy to define the capabilities and resources that will be most useful to you.

The growing usage of smartphone and connected technologies is contributing to a change in marketing.

One of the problems that marketers face is how to successfully communicate with consumers across any of these platforms in real time and create meaningful and result-oriented communication strategies.

Latest technology and strategies have an immense influence on digital marketing.

In order to claim to be a leader in the world of creative marketing strategies , companies must behave cautiously.

It’s definitely a terrible move to pour all of the money into recently implemented technologies.

Businesses need to change their communications strategies to the demands of contemporary customers by incorporating emerging technology for more targeted and efficient contact.

It’s necessary to consider how modern possibilities can be accepted and adapted.

Taking a peek at the effects of any of the following developments and innovations in digital marketing that will continue to succeed in the coming years:Its growth in the 1990s and 2000s has transformed the way companies and enterprises utilize marketing technologies.

As digital channels have been deeply embedded into marketing plans and daily life, and as consumers continually utilize digital devices instead of visiting retail shops, digital marketing initiatives have become widespread, using search engine optimization (SEO) variations, search engine marketing (SEM), content marketing influencers, content automation, product targeting, etc. Digital marketing is applied to non-Internet platforms offering digital information, such as tv, cell phones (SMS and MMS), backup, and on-site cell ring tones.

The growing success of digital transformation projects is a crucial theme in the overall creation of technology strategies.A new study of members’ digital transformation webinars found that a majority of companies are considering transformation in the next 12 months, with a fifth already underway. This is close to what we found in our more general polls. There is continued interest in designing comprehensive digital media campaigns through various platforms within the digital marketing strategy. Digital transformation projects are a solution to the problems of digital silos in certain businesses where there has been a lack of technology development around the business.

Instead, we suggest that you adopt a customer-centric method to audit your method through the lifecycle with multiple individuals as seen below.”

Brand recognition, as one of the basic dimensions of brand worth, is also seen as a criterion for customer purchase decisions, as it is the key reason for incorporating a brand in the collection of considerations.

Brand knowledge may also affect the perceived risk perception and trust of customers in the purchasing choice, leading to identification with the brand and its characteristics.

“Current developments indicate that companies and digital marketers emphasize brand awareness, relying increasingly on their digital marketing strategies to promote brand loyalty and recall than in previous years.

This is shown by a 2019 Content Marketing Institute survey, which showed that 81% of digital marketers have sought to boost brand awareness during the past year.

Digital Marketing In The Technological Age

How technology is changing marketing

Harnessing consumer data to boost market success: this is a risk.
Just one-third of companies utilize consumer data to enhance customer engagement and fuel market growth, according to SAP.It is good for every company to consider new technologies and apps that may further optimize interactions.Scheduling social networking applications will help you find the right period for your marketing campaign.The goal here is to continually diversify MarTech without disrupting solid foundations.Blog of DMIDigital Marketing Digital Capabilities Digital Transformation Business We are a new technology-driven world.This is the effect that there are countries where people have no drinking water, nor smartphones of their own.Internet marketing has an enormous effect on people ‘s relationships, jobs, shopping and behaviors.As such, businesses today need to have a strong understanding on how to leverage the digital world to increase their brand recognition and effect.In our article, we discuss nine of the largest improvements created by digital marketing because the way that corporations because products work continues to evolve.

The rise of smartphones and apps means marketers have to develop digital skills to communicate effectively with customers. 

When we spend more time on our tablets, ipads and laptops, a transition in style happens. Brands strive to connect with customers across all these channels in real time and generate deals across social networking, advertisement shows, and e-commerce.
Advertisement has been transformed into real-time experiences between advertisers and customers through blogs and mobile apps. The new marketing department will combine the creative dimensions of careers with technical facets of technology , new engineering and analytics, and use clear messaging to capture the needs and aspirations of citizens. The two places can’t move together seamlessly sometimes. It may be a huge challenge for ambitious marketers to partner with professional staff.
Together with company giant Adobe, The Guardian assembled a panel of five leading brands and business executives to discuss these concerns to an audience of around 50 communications and technology specialists. The query they asked was: “What would it imply for marketers to merge technology and marketing?” “The panel addressed the difficulty in putting together these two distinct ideologies. Marketing is about knowing people’s desires and leveraging their perceptions to create promotional strategies and convincing customers to buy their products.
As Tanya Cordrey, Chief Digital Officer of Guardian News and Media, said at the meeting, “Where marketing hasn’t changed is the ingenuity and passion of brands that have long helped build trust and inspiration,” but she continued, “Both aspects you need, but almost all marketing variables have changed dramatically.” 

“This wouldn’t have occurred four or five years earlier if you could turn the press ad at half past four in the afternoon and be in the newspaper the next morning is remarkable,” Singleton said. “Online upswing ensures you will be extremely early,” he said.
Digital networking has also risen exponentially in importance. Ads can be targeted towards extremely precise, laser-focused individuals who can have critical information.


With so many diverse channels people consume advertising, whether via Facebook, Twitter, news blogs, or mobile or tablet software, a solid premise can be achieved easily. Singleton said, “If you come up with a nugget idea, you still have enough room to expand it to get a lot of advertisements for a tiny little definition. 
Marketers need to refresh their skills to leverage these fresh, fast-moving and critical initiatives. They must collaborate with info professionals, software developers, and social networking experts. Charles Wells, chief executive officer at JustGiving’s charity fundraising platform, told the panel that prospective advertisers ought to blend collaboration and creative skills.
He thought it will be a major challenge for marketers to find their own position: “The main issue for a potential marketer is not how I get trained, but how do I fit in with this framework and the cog I ‘m going to want and be?” Just like advertisers need to be more informed about technologies, data and analytics, and on the digital side, they need to be technically skilled workers. They’re up to it, Wells said. JustGiving ‘s quarterly employees are program strategists whose key task is to identify patterns in data from millions of charity fundraisers across the web.
Meanwhile, label awareness has subsequently increased significantly. With so many ways customers can access the Internet, whether through Facebook , Twitter, news sources, smartphones or tablets, a powerful definition will easily become very large. “Once you have this nugget, you’ll expand it now to get a huge exposure from a tiny little concept,” says Singleton.


Marketers need to upgrade their skills to take advantage of these quick, truly critical digital ventures. Interact with technology professionals, software engineers, and social network practitioners. Charles Wells, Communications Head at JustGiving, a charity, said digital networking and creative software could be paired with real-time technology expertise.
He had a main challenge for marketers to build their own niches: “How do I function for marketers in the future is not the biggest barrier, but how do I integrate into this structure and what kind of cog do I want to be?” As marketers strive to be more efficient, data-driven and analytically trained, digital employees need to be more creative. They fulfill this challenge, “Wells added.” A fifth of JustGiving ‘s staff are technical strategists whose main job is to understand the technical trends the platform collects from millions of fundraisers.


Curiosity, not a single technical expertise, is a key characteristic for marketers in a fast-changing digital environment, Adobe Digital Marketing Director John Watton said.
“It’s not about a particular strategy or procedure, it’s about getting curious about other choices, because the approaches we’ll use in two or three years will be very different than what we used two years ago,” he said.
The audience member Steve Mullins, the brand-e ‘s commercial owner, expressed questions about the effectiveness of digital advertisement. He claimed that targeted advertising hasn’t really improved through the years and that advertisers spend a lot of money in technology without ever reaping rewards. “He ‘s asked.
Lisa Bridgett, Sales and Marketing Director at top-of-the-line fashion store Net-a-Porter, answered that advertisers ought to rely on their own impulses instead of technology.
She referred to programmatic ad purchases, where computers automatically buy and place internet ads, and said few people really understand how this method functions.
“You can’t say the process is perfect because it’s not. Honestly, I ‘m sitting in my organization just unpicking programming because they don’t get it at all. I don’t really think there’s someone who understands a lot of this stuff before you get into the big data world, “she said.” All I do is build a data inventory, I use my i.
Yet businesses who seek to undergo a digital transformation may decide who can lead the change. Might it be the Chief Information Officer or Chief Marketing Officer, or someone from another department? As Adobe’s Watton put it, “There’s a fight going on. I don’t know who can win the combat.” Meanwhile, TMW marketing director Hema Chauhan wondered whether there’s a dispute going on.