Month: November 2020

How Cyber Crime Has Affected Digital Marketing In 2020

Cyber Crime in e-commerce and digital marketing

The findings on custody and cybercrime are inconsistent, in part , due to conceptual uncertainty in both the design of the study and the types of victimisation. The total cost of cybercrime committed worldwide will reach $6 trillion by 2021. Cybercrime is one of the greatest threats. Over the next five years, cybercrime could become the greatest threat to every individual, place and thing in the world. This can both help security teams improve their productivity and reduce the time needed to address cybercrime incidents. China and India are home to the world’s most prolific spambots, serving fake and malicious emails in overwhelming volumes: ENISA Threat Landscape Report 2018 As you might expect, spammers have also switched to social media. ENISA Threat Landscape Report 2018 Use past experience to attract unsuspected victims, from fake lotteries and coupons to fictional gifts from popular retailers: a recent survey reported that 47% of social media users see more spam in their feeds (79% believe that social media spam content includes fake news).

According to Techgrabyte, “Artificial intelligence is the greatest cyber security growth resource for businesses , industries and nations over the next few decades” and “will raise global GDP by up to 14 per cent between now and 2030,” indicating that “in the next several years , AI will be at a serious competitive disadvantage.” These are the main reasons why organisations are at a serious competitive disadvantage. Influencers may be famous celebrities, but more often than not, they are Instagram or YouTube personalities with a huge niche that can help spread the word about your business or product through their social chains. In addition to more people relying on teleworking technology, the use of social media sites such as TikTok, Twitter, Facebook and Instagram is also on the rise (Yitzhak, 2020).

Digital Risk Factors

Risk factors and threats to the use of social media The concept of cyber security has come to the fore as the number of Internet users around the world has increased and individuals are involved in online financial transactions. CyberEdge 2020 Cyberthreat Security Study In 2019, Mexico was the country worst hit by cyber threats, with 93.9 per cent of all surveyed businesses at risk.

Of all the relevant victimization factors, only one revealed a substantial difference: in the post-COVID-19 study, there was less warning of data leakage by businesses – however this may be that businesses were remote working, and may not have seen indicators that a leak had occurred (things like system outages, or slow servers etc). A Clark School research at the University of Maryland is one of the first to quantify the almost constant rate of hacker attacks on computers with Internet connectivity every 39 seconds on average, affecting one in three Americans every year and the unsafe usernames and passwords that we use to give attackers more chance of success. 62 per cent witnessed attacks by phishing & social engineering. 59 percent of companies experienced malicious code and botnet attacks, and 51 percent encountered denial of service attacks.

Risk to public companies is greater now than ever

The loss to public companies is much greater, as more is at stake, an estimate of $116 million would be expended on breach of data by a publicly-listed company.

Cyber attackers are quick to find ways to get past improved defences; supply chain threats rose by 78 per cent in 2018 (Symantec ‘s 2019 Internet Security Threat Report) Another research corroborates this insight and gives a further context: “companies that have suffered 50 per cent or more of their breaches as a result of indirect attacks targeting their company but triggered by affiliate organ attacks”

Malicious documents are still a well-known malware vector that has not lost its popularity: Cisco found in its 2018 Annual Cybersecurity Report that Microsoft Office formats such as Word, PowerPoint , and Excel accounted for 38% of malicious email attachments worldwide. Archive files, including.zip and.jar, account for around 37 percent of all Cisco detected malicious file extensions, with 14 percent of the total for malicious PDF files. Cyber-criminals are not turning a blind eye to the boom of e-commerce and online shopping, in addition to the already classic attack vectors – while attacks on household names make headlines, Symantec’s telemetry shows that it is mainly small and medium-sized retailers, selling items ranging from clothes to gardening equipment to medical supplies, who have been hardest his by having form-jacking code injected into their systems and / or files.

Private Sector Digital Security is a large problem

Private-sector companies face losing an unprecedented US$ 5.2 trillion in value-added gains from the digital economy over the next five years , nearly equal to the scale of the economies of France , Italy and Spain combined with cyber security threats. It’s changing the face of digital advertisement so rapidly that 86.2 percent of U.S. digital display advertisements will be programme ads, according to Amplify Intelligence.

Resources such as programmatic demand-side applications that can use hundreds of targeting signals to identify ads individually and also exploit lifestyles or behavioural trends when paired with customer data platforms. Here’s a brief look at how programmatic ads works: in 2020, chatbots will be an important part of digital marketing.

Cyber Crime Modes and Examples Main Assault Vectors Protecting your business against cyber crime Cyber crime is widely referred to as any malicious activity involving a computer, other software device or a computer network. Types of cyber crime The US Department of Justice describes three types of cyber crime in situations where, for example, a device is the victim of an assault.

Enterprise Ransomware is up

Enterprise ransomware grew by 12 percent in 2018, accounting for 81 percent of all active ransomware infections. (2019 Internet Security Vulnerability Report by Symantec) The countries with the most ransomware attacks are the United States, Brazil, India , Vietnam, and Turkey. The number of new mobile ransomware Trojans rose slightly between 2019 and 2018, but declined over the course of 2019 (Trend Micro Fast Facts report). (Kaspersky Labs) In terms of user share, the US, Kazakhstan, and Iran are among the top countries hit by mobile ransomware. (Kaspersky Labs) Map showing the proportion of country-specific users of mobile ransomware in 2019 (Kaspersky) What makes the problem of ransomware worse is the existence of nation-states. Here are some of the key findings that 89 percent of MSPs say ransomware is the most prevalent threat to SMBs. In the first half of 2019, 64 per cent reported customer threats, a rise of 8 per cent year-on-year. On April 15, the US State, Homeland Security, and Treasury Departments and the FBI published an advisory to raise awareness of the cyber danger raised by North Korea ‘s disruptive cyber operations, a significant threat to the integrity and stability of international financial stability.

As hackers have started to become more violent over the Internet and become a threat to millions of Internet users, the term cyber crime has been verified as the official term of crime. Identity abuse is a significant problem for many users on social media, as millions of Internet users use their personal information to register on one or more social media platforms. “The President, President and CEO of IBM, Ginni Rometty, said:” Cybercrime is the greatest threat to any company in the world. “And she was right. Cybercrime will become the greatest danger to every person, position and item in the world for the next five years. In the three years leading up to the violation, we experienced a 45.6 per cent rise in share prices and a 14.8 per cent increase in the three years after the violation. Breaked company returns to NASDAQ ‘s pre-breaking results after 38 days on average.

Formjacking – an old but new way in

That’s why formjacking is making a fast comeback as a favourite attack tactic (Symantec ‘s 2019 Internet Security Vulnerability Report) $2 million: the average expense of a 2017 DDoS attack on an enterprise (Kaspersky) $729,000 is how much a businessman has spent $660,000 per hour in a catphishing and whaling scam (EY Global Information Security Survey 2018-2019): how much e-commerce fraud is $500, (Cisco Annual Cybersecurity Study 2018) $44,000—the potential cost of a hack to Company Email Compromise (Verizon 2020 Data Breach Investigations Report) $292: the average amount of fraud after a mobile banking account has been taken over by cyber criminals. (RSA) While financial value is a key element of the cost of cybercrime, statistics indicate that there are also other losses to be considered: cybercrime has been more than twice as likely to be classified as the most disruptive and significant economic crime projected to impact organisations over the next two years as any other fraud. In order to simplify the handling of payments, Mastercard has built a Facebook messenger bot that uses natural language processing software to decipher what the client wants and reacts as if it were a real person: artificial intelligence will soon be the driving force behind many services, and we already see it deployed in areas such as: Simple communication Product recommendations Content creation Right now, Jetson is an early runner in the field of voice trading, allowing people to make purchases using their voice-enabled devices: the secret to business comprehension is that voice search is not another tool to drive messaging and sales.